Like having a business at home → only known by referrals and current clients.

Web Analogy → only web development.
- SEO: No strategy, website basically invisible to Google.
- SEM: No investment in digital advertising.
- Other channels: Maybe personal social media or basic company profile.
- Direct link only shared with potential clients.

Visibility → Only for known audience.

Potential Traffic → Minimum, only direct visits from people with the link.

Ideal for:
‍- Companies that already have their client acquisition method established.
- Professionals working through referrals.
- Professional portfolios.
- Companies using the website as a sales support tool.
- B2B companies with very personalized sales process.

Cost: 0

Like having a store on a quiet street → some neighbors know you exist, basic signage.

Web Analogy :
- SEO: Basic optimization of titles and descriptions – Basic web structure for Google – Basic optimized content – Google My Business set up – Basic meta descriptions.
- SEM: Basic campaigns for main keywords – Limited budget for very specific terms – Basic audience configuration – Basic text ads – Basic conversion tracking.
- Other channels: Regular social media posts – Basic email marketing to existing database – Occasional blog content.

Visibility → Low-Medium.

Potential Traffic → Moderate, mainly local/niche.

Ideal for:
‍- Businesses starting their digital presence, wanting to go beyond referrals.
- Early-stage startups.
- Small businesses with limited budget.

Cost: $$

Like having a store in a premium commercial location → high visibility, multiple contact points.

Web Analogy:
- SEO: Complete keyword strategy – Regular optimized content – Advanced technical optimization – Active link building – Regularly updated blog – Optimized web structure – Regular competitor analysis – Speed optimization.
- SEM: Multiple segmented campaigns – Continuous A/B testing – Remarketing implemented – Regular campaign optimization – Different conversion goals – Ads adapted to each segment.
- Other channels: Planned content strategy – Segmented email marketing – Social media with content strategy – Occasional influencer marketing.

Visibility → High.

Potential Traffic → Excellent, mix of organic and paid.

Ideal for:
‍- Companies depending on digital acquisition.
- Businesses in scaling phase.
- Established e-commerce.
- Competitive professional service companies.
- Brands seeking sector leadership.

Cost: $$$ - $$$$

Like having stores in all premium locations → dominant presence.

Web Analogy:
‍- SEO: Multilevel/international strategy – Content optimized for multiple markets/languages – Large-scale link building – Dedicated SEO team – Optimized international web structure – Authoritative content hub – Advanced technical SEO – Continuous market research – Machine learning optimization.
- SEM: Multi-country/language campaigns – Market-segmented budgets – Advanced bidding strategies –  Automation and machine learning – Multiple conversion goals and funnels – Continuous new format testing – CRM integration – Advanced attribution strategies.
- Other channels: Complete omnichannel strategy – Sophisticated marketing automation – Specialized teams per channel – Strategic partnerships – Premium multi-platform content.

Visibility → Maximum.

Potential Traffic → Massive and constant.

Ideal for:
‍- Large multinational companies.
- Large-scale e-commerce.
- Sector leading brands.
- Companies with multiple business lines.
- Digital platforms/marketplaces.

Cost: $$$$$